Over the course of my final fall semester at Champlain College I have been working on building up my PDI (Professional Digital Identity) for my Marketing Capstone. I have done this by creating and sharing content in relation to event planning across my blog, and several other social media platforms that will be discussed below. This post will reflect where I started, how far I have come, and where I would like to continue to.
At Champlain College I am a marketing major with an event management minor. My goal for my career is to work in the event planning industry, so when I created my blog this is the direction I headed in.
My goal for the semester was laid out in the very first post I created, called making connections. In this post I discussed the fact that I don’t really know how many event planners there are in the Burlington area and Vermont as a whole. Since the event industry is so small in Vermont, it is all about who you know and making connections with those people. So, my goal was to follow several Vermont event planners on Twitter, do several informational interviews with some of these event professionals, and participate in more event internships and/or volunteer opportunities.
I have started following several planners and have started engaging with them by retweeting their content, commenting on interesting posts, and sharing blog posts that they have created that I find interesting or important. I did take on a new internship this semester and will be volunteering for the Downton Abbey event in January as well as applying for a different event internship for the spring in order to keep building my event experience while in school. The one area I did not complete was the informational interviews, so I hope to carry this goal into the spring semester and complete it on my own.
My current number of followers is 10, the majority of whom are my classmates, so moving forward my goal will be to grow this number and plan to have other event professionals following me.
Overall I have only created 7 blog posts so far, but I plan to continue using my blog even though the semester is over. My goal was to post every week, but like many busy college students I got sidetracked and my posts became more scattered. The content I created related a lot to my own personal wedding planning, which I think helps the target market of the industry I want to be in connect with me. I plan to start posting at least once a week again after finals in hopes to build up my blog even more!
Social Media Platforms
In order to boost my SEO (Search Engine Optimization) I used several social media platforms beside by blog, including Twitter, Google+, LinkedIn, and Pinterest. Every blog post I created I posted a link to on each of these sites in order to help drive traffic.
I created my Twitter back in 2009 when everyone I knew in high school was starting to talk about it being the coolest social media platform. Except I didn’t know how to use it. I would tweet a few random things here and there, but it wasn’t until my digital marketing class this past spring with Elaine Young that I started understanding what Twitter was all about. With this knowledge it was much easier transforming my Twitter into a professional space where I started tweeting A LOT about different event planning ideas and retweeting other event planners content.
Out of all of the social media platforms I used this semester, I used Twitter the most. I started scheduling posts about half way through the semester using Klout and then Hootsuite in order to make sure I was pushing content at least once or twice every day to every other day.
When it came to my Google+ account the majority of the content I shared were the blog posts that I created. I would occasionally get on and scroll through the feed and re-share others content that I found interesting, but not nearly as much as I should have.
Only two of my blog posts that were shared on Google+ were re-shared and these shares were from my professor and a classmate. Moving forward I want to build up my Google+ and start sharing a lot more content like I have done on Twitter. I think that Google+ is becoming a popular professional space and it is a social media platform that I need to become more familiar with in order to build my identity even more.
To me my LinkedIn profile is more like an online resume, so the only content I shared was the blog posts I created and one or two re-shares of some of my classmates content. I know that this is also a very important professional space and I need to start sharing more professional content here as well. Moving forward just like Google+ I plan to start sharing more content on this platform and build my identity in this space too.
As for my Pinterest, this is more than a social media site, it’s an addiction. I wrote a blog post about how much I love Pinterest and why it is such a great tool for event planners. For me, my passion is planning all of the little details that go into an event and Pinterest is the perfect place to get ideas for so many different event details.
My followers only increased by 1 person, but that is because I did not do a great job of connecting Pinterest to all of my other social media sites other than having a link on my blog. Moving forward I plan to share my Pinterest posts more on Twitter and Google+ in order to boost the traffic to this site.
At the beginning of the semester I tried looking for my social media sites using my full name “Christina Delphia” but I realized that so many of my pages I had scattered my name between my full name and nickname, so I was not getting the results I wanted.
After our midterm I changed all of the sites that I could to “Chrissy Delphia” and I am happy to say that with this and the work I have produced on the social media platforms, all of the sites I want to see now show up on the first page under “Chrissy Delphia”:
I have never used any measurement tools before this class, so it was interesting to see how I was doing before and how I have improved. Although my Klout score has decreased recently, I know that is because I have not been posting as much content due to finals. I hope to bring my score back up and create a new high over break. As for Kred, my Twitter influence has improved and I know that is because of the scheduling I started doing and plan to continue.
Professional Values Statement
A large part of building up our professional identities was to look into what our values were moving into our careers. We talked a lot about what we valued individually and looked at several case studies where these values were mistreated. If you’re interested in what I believe to be the most important values for event planners you can fine it here.
So, why should you hire me? Well I believe that my passion for event planning is evident in the content I created to build up my digital identity. I am continuing to build my experience in the event world by seeking out internships and volunteer opportunities as often as I can. I’m a dedicated, organized, self sufficient individual and with the skills I have learned thus far I am the ideal candidate for an event management position.